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Commentary on industry trends


The $37 Million Wake-Up Call: What Adult Content Creators Can Learn From School of Hard Knocks
For many adult content creators, this scenario isn't particularly difficult to imagine. It's a risk they've been navigating for years. Accounts get suspended, content gets restricted, links get flagged, algorithms change, and payment processors reconsider their relationships with certain industries. Sometimes these changes happen with little warning, leaving creators scrambling to recover access to audiences they've spent years developing...
Joseph Haecker
Oct 2420 min read


Your Body Isn't Porn. So Why Does Social Media Treat It Like It Is?
Why doctors are forced to speak in code, women's health conversations are treated as inappropriate, and it's time we stopped infantilizing the internet. By Joseph Haecker | Founder, Sxgram _____ I'm a guy. Let's get that out of the way first. I'm not a gynecologist. I'm not a women's health expert. And I'm certainly not going to pretend I understand what it's like to be a woman trying to navigate conversations about her own body. But I am a man who has spent a considerable am
Joseph Haecker
Oct 226 min read


Platform Loyalty: Why Are Creators So Loyal to Platforms That Don't Want Their Business?
By Joseph Haecker | Founder of Sxgram — Social Media for Adults "If you operate a legal business, you should be able to market your business." - Joseph Haecker Plain and simple. The Conversation That Got Me Thinking I recently had a conversation with a women's health and wellness influencer who originally came from the sex work industry. She was frustrated because her posts were being flagged by LinkedIn, Facebook, and Instagram, even as she worked to build a legitimate busin
Joseph Haecker
Oct 2111 min read


No Social Platform Should Have This Much Control Over Your Business
META OWNS THE PLATFORMS. YOU BUILD THE BUSINESS. THEY CAN PULL THE PLUG. Instagram just disabled Only Fans Insider Magazine's account. No specific explanation. No further appeal. And one corporation controls several of the world's most important platforms for reaching customers. This isn't just an adult creator problem. It's a warning to every entrepreneur who has mistaken access to an audience for ownership of a business. By Joseph Haecker | Founder of Sxgram & Founding Edit
Joseph Haecker
Oct 1926 min read


The SBA Just Recognized Content Creators as Small Businesses. Here's What Adult Creators Can Actually Do With That News.
For creators whose primary revenue comes from explicit adult entertainment, this creates a significant potential barrier to SBA-backed financing. A creator might produce original videos, maintain subscriptions, purchase equipment, and generate substantial revenue without satisfying the SBA's industry eligibility requirements. Registering an LLC, obtaining a business license, or choosing a particular NAICS classification does not automatically eliminate that restriction. The u
Joseph Haecker
Oct 1714 min read


Stop Talking for Creators. Start Talking With Them.
The people shaping the creator economy are often having the most important conversations somewhere creators aren’t. Tech founders build the platforms, thought leaders shape the narratives, executives set policies, conference speakers define best practices, and lawmakers write the rules—but how often are the people whose livelihoods will actually be affected in the room? Sxgram founder Joseph Haecker argues that it’s time to stop talking for creators and start building places
Joseph Haecker
Sep 278 min read


The Men's CPG Brand's Guide to Working With Adult Content Creators for Dummies
Female adult content creators are often approached by beauty, cosmetics and adult-product companies. But that thinking may overlook the most valuable part of the equation: their audience. This guide explores how men’s CPG brands can use creator partnerships, affiliate marketing and social commerce to reach male consumers—and how Sxgram is building infrastructure to connect them.
Joseph Haecker
Sep 2216 min read


Why I Built Articles Into Sxgram
The adult ecosystem has been scattered across the internet for years. Creators went wherever they could find fans, professionals went wherever they could establish credibility, founders went wherever investors and peers congregated, and everyone learned to adapt themselves to platforms built around somebody else's definition of acceptable conversation. The ecosystem became enormous without ever developing a true digital town square of its own.
Joseph Haecker
Sep 118 min read


Why We Added Product Cards to Sxgram
But what happens when that creator wants more? What happens when someone starts creating spicy content, becomes extraordinarily good at building an audience, and eventually decides they want to launch products, work with brands, sell merchandise, host events, start a podcast, write a book, invest, or build a company? Where is the professional infrastructure helping them make that transition?
Joseph Haecker
Aug 195 min read


Instagram Just Changed Its Logo. Adult Creators Should Pay Attention to What Else Is Changing.
Sxgram is the anti-Instagram: social media for adults built around creators, businesses, and their ability to grow. We're pro-business, anti-unnecessary restriction, and anti-Meta dependency—with more ways for creators to build audiences, promote legitimate businesses, drive traffic, participate in affiliate opportunities, and turn their influence into income.
Joseph Haecker
Aug 159 min read


The Creator Economy Does Not Need Another Platform at the Center
Overhead view of a diverse group of professionals collaborating around a large wooden table with laptops, tablets, notebooks, smartphones, and coffee.
Joseph Haecker
Aug 78 min read
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