Why We Added Product Cards to Sxgram

From Joseph Haecker, Founder of Sxgram

Wednesday August 19, 2026 - There is a reason we just added Product Cards to Sxgram Posts and Reels, and it has very little to do with adding another social media feature. It has everything to do with what I believe the adult creator economy could become. More importantly, it is about giving spicy content creators access to some of the same business opportunities we have spent years building around mainstream influencers and content creators.

I occupy a somewhat unusual position in the creator economy. In my triple role as founder of AmpLever, Editor-in-Chief of Only Fans Insider Magazine, and founder of Sxgram, I am deeply entwined with the marketing behaviors of both mainstream influencers and adult content creators. That perspective has increasingly convinced me that adult content creators are one of the most underrated influencer classes in the creator economy.

Adult creators understand how to attract attention, build personal brands, cultivate direct relationships with audiences, create recurring revenue, and convert attention into transactions. In many ways, they have been practicing sophisticated creator economics long before much of the mainstream creator economy had terminology for it. Yet the professional ecosystem surrounding them has not evolved at nearly the same pace.

Look at the infrastructure surrounding mainstream influencers and content creators. There are creator conferences, marketing conferences, trade shows, expos, conventions, brand activations, networking events, educational programs, agencies, technology companies, and entire marketplaces designed to connect creators with businesses. An enormous professional ecosystem has emerged around helping creators turn influence into sustainable businesses.

Now look at the adult creator ecosystem. We have AVN, SXhibition, The Urban Awards, and other adult-industry events where networking happens, brands participate, awards are presented, and business absolutely gets done. But these events are still largely framed around the adult entertainment industry itself rather than functioning like the broader professional creator, influencer, marketing, and business ecosystem available to mainstream creators.

That distinction matters because of something I've repeatedly discovered through conversations with companies: brands don't know how to engage with adult content creators. It isn't always because they don't want access to their audiences, and it certainly isn't because these creators lack influence. Often, brands simply don't understand what the relationship is supposed to look like.

What does a partnership with a spicy creator actually entail? How does the creator promote the product, where does the customer click, how is attribution handled, and how does everyone get paid? Mainstream influencer marketing has spent years developing systems that answer those questions, while much of the adult creator economy still leaves brands and creators to figure it out themselves.

Which brings me back to the question:

Why did we add Product Cards to Sxgram?

I wanted to give adult content creators a simple way to sell and promote products directly from their Posts and Reels. When coupled with our Affiliate Program Marketplace, Product Cards begin connecting several pieces of the ecosystem that historically have existed separately.

A brand can make a product available through an affiliate opportunity, a creator can discover that opportunity, and the creator can build content around the product. That product can then appear directly inside their Sxgram Post or Reel, giving their audience a clear path from discovery to purchase. Suddenly, the relationship becomes easy to understand: Brand → Product → Creator → Content → Customer → Sale.

That may sound incredibly simple, but that's precisely the point. Instead of approaching brands and saying, "You should work with adult content creators," I want Sxgram to be able to say, "Here's exactly how you work with adult content creators." 

We shouldn't expect brands to understand an ecosystem they've historically had very little exposure to; we should build the infrastructure that makes participating in it obvious.

I also want to be clear that I'm not interested in sanitizing spicy creators to make them more acceptable to mainstream businesses. If a creator wants to make amateur porn, sell private videos, answer DMs, and build a successful business doing exactly that, great. Adults should be able to decide for themselves what kind of content they create and what kind of career they want.

But what happens when that creator wants more? What happens when someone starts creating spicy content, becomes extraordinarily good at building an audience, and eventually decides they want to launch products, work with brands, sell merchandise, host events, start a podcast, write a book, invest, or build a company? Where is the professional infrastructure helping them make that transition?

We routinely celebrate this progression among mainstream creators. An influencer becomes a creator, the creator becomes an entrepreneur, the entrepreneur launches a brand, and eventually that brand becomes a company and an asset. Yet when someone begins their career creating adult content, we too often behave as though their business opportunities should end at subscriptions, tips, DMs, and paid videos.

A spicy creator's first revenue stream doesn't have to become their last revenue stream. The audience they build today can become the foundation for businesses, products, partnerships, intellectual property, and investments they build tomorrow. I believe the adult creator economy has an extraordinary amount to learn from mainstream influencer marketing, just as mainstream influencer marketing has an extraordinary amount to learn from adult creators.

This is ultimately the Sxgram I want to build. I don't want Sxgram to simply become another place where adult creators post photos and videos, because the internet already has plenty of places to post content. I want us to build infrastructure around the people creating it.

That means social discovery, long-form publishing, creator and business verification, affiliate opportunities, product discovery, commerce, and now Product Cards directly inside Posts and Reels. Each piece should help creators move beyond simply generating attention and toward building something sustainable from that attention. The goal isn't just another social platform; it's a more complete creator ecosystem.

My perspective on this comes directly from the three roles I occupy. At Only Fans Insider Magazine, I get to listen to and document the adult creator economy; through AmpLever, I think constantly about how businesses can build media ecosystems around the people who already participate in their brands. With Sxgram, I have the opportunity to actually build some of the infrastructure I believe is missing.

That's why Product Cards are more than another feature to me. They're one small piece of a much larger bridge between the spicy creator economy and the mainstream influencer, creator, brand, and business ecosystems. A spicy content creator shouldn't have fewer possibilities simply because of where their career started.

If someone wants to make adult content, let them make adult content. If they want to become an influencer, entrepreneur, brand owner, or founder, let's make sure the next rung of the ladder actually exists. And if mainstream brands don't yet understand how to participate in this economy, let's build the systems that show them.

That's why we added Product Cards to Sxgram.

— Joseph Haecker

Founder, Sxgram.com | Editor-in-Chief, OnlyFansInsider.com Magazine | Founder, AmpLever.com