Two Months. Two Icons. One PR Powerhouse.

INTERVIEW

Joseph Haecker (JH): Erika, first off — welcome, and thank you for taking the time to sit down with us. Every time we’ve corresponded, you’ve been bouncing between live events, interviews, red carpets, and client calls. It’s clear how much heart and hustle you pour into what you do. And I have to say — congratulations! You’ve now represented back-to-back Only Fans Insider Magazine Cover Models with Lauren Phillips in October and MagxNumb in November — an incredible accomplishment. For those who might not know you yet, can you share a little about yourself and what The Rub PR does?

Thank you, Joseph, for all that you’ve done for our clients. We really appreciate it.

2026 marks 20 years in the industry for me. I started as a DVD buyer, and one of my vendors asked me to do PR on a consultant basis. From there, I worked in PR for multiple studios before founding The Rub PR in 2008.

What don’t we do?! LOL, we focus on press releases, interviews, and awards. But we also secure our clients’ toy deals, ambassador gigs, magazine placements, signing opportunities at trade shows, presenting awards, being on panels, their own podcasts, and much more.

Many clients appreciate working with us because we’re a woman-owned company that produces results and genuinely cares not only about our clients’ success but also their overall well-being.

JH: You’ve built such a respected reputation for championing adult creators, performers, and brands. Can you walk us through what it takes to manage PR in this space — the day-to-day challenges, the creative wins, and how you help your clients stand out in such a competitive industry?

There are many challenges—the biggest being to keep everyone happy and their expectations realistic. My team and I work A LOT. Our clients are nominated and win the most awards of any PR firm. We work hard on submissions and fan voting. Nominations and wins are essential to their resumes, as well as the amount of work they receive... Read More

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