Woke up to a message from Joseph this morning — no subject line, just a link and one sentence:
“Read this. Something’s happening here.”

It was the first draft notice of what’s now one of the biggest creator economy stories of the year: Cardi B partnering with @Fanvue — and not as a cameo, not as a promo, but as a signal.

That’s the part most people miss.

This wasn’t “news dropped and we reacted.”

This was insider context before the press release, shared between operators who are building the future of direct-to-fan platforms.

In the creator economy, that’s where the real story lives.

This is bigger than a celebrity deal.

It’s a roadmap showing what’s possible when creators stop outsourcing their access and start owning it. And it’s why Joseph keeps pushing that press isn’t a luxury — it’s infrastructure.

Read my breakdown of what this means for creators, men, brands, and the industry as a whole.
https://www.onlyfansinsider.com/post/copy-of-direct-to-fan-vue-breaking-news-of-a-collaboration-with-cardi-b-and-fanvue

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