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What if the smartest thing an intimate wellness brand can do is…
What if the smartest thing an intimate wellness brand can do… is stop assuming what people want?

That idea sits at the heart of our latest Only Fans Insider Magazine Business feature with MJ Frensham, Founder & CEO of Frenshy Kitten.

MJ built the South Australian intimate wellness brand around a simple philosophy:

Ask people. Listen. Learn. Then build.

That sounds obvious.

It isn’t.

Frenshy Kitten has grown by getting out from behind the website and into real conversations—at women’s events, charity fundraisers, burlesque shows, AVCon, fetish markets, and now SXhibition Melbourne.

And every audience teaches them something different.

What people love.

What they wish existed.

What they’re curious about.

What makes them feel comfortable.

That customer feedback is now helping shape what comes next for the brand: inclusive lingerie, the Frenshy Kitten Studio in South Australia, more education, more events, and more face-to-face experiences.

And the timing couldn’t be better.

Frenshy Kitten turns two years old during SXhibition Melbourne, where the company will also unveil its biggest event presence yet—a 6 × 3 metre space designed to feel beautiful, welcoming, glamorous, and easy to explore.

MJ’s bigger point is one I think more businesses need to hear:

There is no “standard customer.”

People of different ages, relationships, sexualities and stages of life all bring different questions, needs and experiences.

The brands that win won’t be the ones that pretend they already know everything.

They’ll be the ones willing to listen.

PLEASURE, BUT MAKE IT FRENSHY KITTEN

MJ on building an inclusive intimate wellness brand, listening to what people really want, and bringing Frenshy Kitten to SXhibition Melbourne.

Featuring MJ Frensham
Founder & CEO, Frenshy Kitten
IG: @frenshykitten

Read the full Business feature in Only Fans Insider Magazine:
https://www.onlyfansinsider.com/b/929b03bc-7b47-440c-9837-f0294295d1c5

And if you’re heading to SXhibition Melbourne, September 18–20, follow the smell of the massage candle. Apparently, that’s how you’ll know you’ve found them. 😄


#OFInsider #FrenshyKitten #SXhibition #IntimateWellness #FounderStory #Ecommerce #CustomerExperience #BusinessStory
9/9/26, 7:20 AM
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